Create a social media presence that drives business to your practice.
By Tina Ruggiero
Be Clear and Brief
Whether your clinic uses a blog, a Facebook page, a Twitter feed or any other digital medium to connect with clients, being clear and brief are key if you want to make a lasting impression.
Before you write anything, have a point in mind. Every story, sentence or tweet needs a focus, so pick a single idea, and make it work for you or
The Internet is full of images of cute animals, so be specific about why you are posting a photo of a pet on your Facebook page. Did you rehabilitate it with a laser? A specific surgery? Are you offering a puppy and kitten vaccine special?
Before you put finger to keyboard, ask yourself, “What do I want my clients to learn from this message?” Even better, “What do I want my clients to do?”
On Facebook, posting a question (versus making a statement) can be a highly effective way to elicit action. For example, discuss the many ways your practice caters to its feline friends, then ask, “Have we seen your cat lately?”
Focus on the Benefits
Most important, appeal to your clients’ self-interest. Move from “we” to “you.” Instead of, “We offer “ try, “You’ll receive.” Remember, the most effective Web-based marketing copy focuses on the benefits of a product or service.
- Your kitty will stay calm in our feline-friendly clinic! Call 2day and book an appointment! #FearFree #LovingCare
- Feline pheromones keep kitties calm & pet parents happy! You will love our no-stress, cat-only hours. Call 2day 2 learn more! #HappyCat
- Preventive care 4 your kitty is important! Keep her healthy & happy w/regular checkups. Our cat-only entrance is exclusively for you!
- No time? No worries. We do feline house calls! Call us today, and let us bring the very best cat care to you. #StressLess
- Your kitty deserves the best, so bring her to an AAFP certified cat-friendly practice. That’s us! Call today 4 an appt!